在当前经济高速发展、科技水平不断提高的背景下,人们物质生活得到满足的同时,对精神生活也提出了更高的要求。新媒体的不断涌现也使得人们获得信息的渠道更加多元化,在当前多样化媒体百花齐放的态势下,电台节目想要获得满意的收听率,除了要具备完善的播音技术、高水平的主持人,还要保证播音的专业化与平民化,本文就提出亲和力应用于播音主持中这一概念,以期借助于次吸引到听众的注意力,保证收听率。 Under the current rapid economic development and ever-increasing level of science and technology, people’s material life is met. At the same time, they also place higher demands on spiritual life. The continuous emergence of new media also makes people more diverse channels of access to information in the current blossoming diversified media situation, radio programs want to get a satisfactory listening rate, in addition to have a sound broadcasting technology, a high level of host, But also to ensure the professionalization of broadcast and civilians, this article put forward the concept of affinity used in broadcast hosting in order to draw attention to the audience with the help of times to ensure the listening rate.