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中国现已成为人口老龄化速度最快的国家之一,老年人口数量巨大。开发老年人玩具市场是势在必行的一件大事。文章运用4P理论提出了具体的营销策略。本文结合实证研究和规范研究,进行应用性分析。
China has now become one of the countries with the fastest population aging with a huge population of elderly people. Development of the elderly toy market is an imperative event. Article using 4P theory put forward specific marketing strategy. This article combines the empirical research and normative studies, the application of analysis.