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顾客满意决定因素探析王小末市场营销是通过交换过程来满足人们需要（Ｎｅｅｄｓ）和欲望（Ｄｅｓｉｒｅｓ）的活动。而需要和欲望满足与否的衡量标准则是顾客是否感到满意。因此，美国的市场营销学者都十分重视对“满意理论”（ＳａｔｉｓｆａｃｔｉｏｎＬｉｔｅｒａｔｕ...
Analysis of the Determinants of Customer Satisfaction Wang Xiao-Mou’s marketing is to satisfy the needs of people (Needs) and desires (Desires) through the exchange process. The measure of need and desire satisfaction is whether the customer is satisfied. Therefore, American marketing scholars attach great importance to "Satisfaction Literatu...