所谓特许经营,是指特许者将自己所拥有的商标、商号、产品、专利和专有技术、经营模式等以合同的形式授予被特许者使用,被特许者按合同规定,在特许者统一的业务模式下从事经营活动,并向特许者支付相应的费用。 尽管特许经营近几年来在我国取得了出乎意料的成绩,但与西方发达国家相比,仍然存在不小的差距。目前,中小投资者对特许经营普遍不满的就是高昂 The so-called franchise, refers to the franchisee will have their own trademarks, trade names, products, patents and proprietary technology, business model and other contracts granted to the franchisee to use, the franchisee according to the contract, the franchisee unified Business model engaged in business activities, and the franchisee to pay the appropriate fees. Although the franchise has made unexpected achievements in our country in recent years, there is still a big gap compared with the developed western countries. Currently, small and medium-sized investors are generally dissatisfied with the franchise is high