论文部分内容阅读
从第三方市场营销公司的角度来探究一个一元经济并不发达,但在全国传媒经济当中独占鳌头的江西卫视的传播优势以及它的今天与明天。精准传播打造媒体的专业化趋势从大环境看,GDP的下滑以及中国广告市场发展放缓,给广告主和整个广告市场带来双重压力。基于受众精准传播要求,广告主对于传播的需求变化、传播工具的选择,不再仅仅依靠收视率,而在于媒体受众与目标受众的契合度,受众也从无差别的“你给我看什么我们就看什么”向自我选择“我想看什么我就去寻找什么”的需求转变。媒体在用个性化、品牌化、精准性来寻求突破,从相似的、批量的、流水线的向
From the perspective of third-party marketing companies, we explore the spread of Jiangxi TV, one of the leading media economies in the country, as well as its present and future. Accurately disseminate the media to create the professional trend From a large environment, the decline in GDP and the Chinese advertising market slowed down, giving advertisers and the entire advertising market double pressure. Based on the audience’s precise dissemination requirements, advertisers need to change the spread of communication, the choice of means of communication, not just rely on ratings, but rather the media audience and the target audience fit, the audience also from no difference “What do you show me We look at what’s going on ”to the self-selection “ I want to see what I’m going to look for ”needs change. The media is using personalization, branding, precision to seek a breakthrough from the similar, bulk, pipeline to the