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从宝马MlNI《PACEMAN城市徽旅行》四屏联动整台营销案例到珍视明《小时代》五屏递进式整合营销案例,乐视为客户带来的不仅仅是销量的增长,也不仅仅是知名度和美誉度的提升,还有一种全新的理念——基于乐视生志“平台+内容-终端+应用”全产业链布局上的多屏联动,从Pc、Pad、Phone到TV大屏甚至电影大屏,乐视覆盖了消费者生活中所能接触到的所有主流屏媒。而且最重要的是,乐视已经找到了将它们打通和整合应用的秘诀。正像业界所说的:无屏媒者,何以平天下?本期专题将多方深度解读乐视为宝马MINI和珍视明《小时代》量身打造的两大多屏整合营销案倒,为您呈现一幅乐视“多屏联动”的精彩画卷。
From the BMW MlNI “PACEMAN City Emblem Travel” four-screen linkage of the entire marketing case to Zhenming “small” five-screen progressive integrated marketing case, music as customers not only bring sales growth, not just visibility And reputation, there is a whole new concept - based on the multi-screen linkage on the whole industrial chain layout of “LeTV”, “Platform + Content - Terminal + Application” Movie big screen, music as the consumer covers all life can be exposed to all major screen media. And most importantly, LeTV has found the recipe to get it open and integrated. As the industry said: no screen media, why the world? This topic will be multi-depth interpretation of the music as BMW MINI and cherish the “little age” tailored to the two multi-screen integrated marketing case down, showing you a Aspect music “multi-screen linkage ” wonderful picture.