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1998年春,囊括11项奥斯卡奖、全球狂揽18亿美元票房的《泰坦尼克号》登陆中国院线,创下3.6亿元人民币的全国票房纪录。今年4月,这部影片借助最先进的3D技术与数字修复,再次登陆中国,又卷走超过10亿元的票房。2008年北京奥运会的开幕式上,分秒不差的大脚印烟花、巨幕卷轴、“空中飞人”李宁点燃主火炬……虽然发生在4年前,但人们记忆犹新。这些鲜活事例既让人们见识了文化创意与科技联姻创造的巨大效益,也让人们感受到科技与文化融合的无穷魅力。
The spring of 1998, including 11 Oscars, the global romance of 1.8 billion US dollars at the box office “Titanic” landed on the Chinese Theater, a record 360 million yuan national box office record. In April of this year, the film re-landed in China with the help of the most advanced 3D technologies and digital repairs and took over more than 1 billion yuan at the box office. At the opening ceremony of the 2008 Beijing Olympic Games, the big footprints of fireworks, giant screen scrolls, and “Trapeze” Li Ning ignited the main torch in every minute and every minute. Although it happened four years ago, people remember it vividly. These vivid examples not only allow people to see the enormous benefits created by the marriage of cultural creativity and science and technology, but also let people feel the charm of the integration of technology and culture.