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1996年10月,正当中国大地席卷精神文明新风之际,河南鹤壁某酒厂横空出世,一剑惊天。以划拳大赛为重心的促销活动轰轰烈烈地捋到了精神文明建设的虎须。该酒厂还堂而皇之地为出赛者排定坐次,推出拳王、拳师、拳手数人,论功行赏。事件发生以来,全国上下各种媒介竞相评论曝光,沸沸扬扬。平心而论,吆五喝六的划拳行令之举有欠公德、影响民风,实在有悖于我们正须切实加强的社会主义精神文明建设。就事论事,酒厂促销选择划拳做为策划项目原本可以理解,且不可否认策划者思维独特。不过,浩浩荡荡的中国酒文化宝库里尚有万千锦囊未曾启封,这等冒天下之大不韪的动作,确是欠些斟酌。不晓得该酒厂此举是无心所致还是有意而为。据首次披露以来历
In October 1996, just as the land of China swept through a new era of spiritual civilization, a certain winery in Hebi, Henan Province, turned out and shook. The promotion activities focusing on the boxing competition vigorously picked up the tiger beard of spiritual civilization construction. The winery also made an orderly arrangement for the racers and launched champions, boxers, and boxers to perform rewards. Since the occurrence of the incident, various media across the country have competed to comment on the issue and have buzzed. In all fairness, the five-drinking and six-fisting boxing rituals imposing public morals and affecting the people’s morality are indeed contrary to the socialist spiritual civilization that we are really strengthening. As far as things are concerned, winery promotion choices can be used as planning projects that can be understood, and it is undeniable that the planners have unique thinking. However, there are still thousands of kits in the mighty Chinese wine culture library that have never been unsealed, and such actions that defy the world’s greatness are indeed owed some discretion. I do not know whether the winery’s move was inadvertent or intentional. According to the first disclosure