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博客是当前互联网上最热门的词汇之一,它的“零技术”门槛、网状传播的特性,及其可以产生的巨大影响力使其在各领域中的应用成为人们关心的话题,越来越多的企业利用博客来解决危机,本文试从传播学的角度分析博客作为企业危机公关的工具所具有的优势。
Blogging is one of the hottest words on the Internet at present. Its “zero technology” threshold, the characteristics of reticular transmission and its huge influence can make its application in various fields become a topic of concern. More and more enterprises use blogs to solve the crisis. This paper attempts to analyze the advantages of blogs as a tool for enterprise crisis public relations from the perspective of communication science.