比较优势是一个企业独有的特征优势。在竞争激烈的报业市场,运营报纸的比较优势是报纸立于不败之地的关键所在。品牌特征、读者群特征和经营管理方式是报纸的比较优势的主要表现。运营好这三方面的比较优势,一张报纸便能找到自己生存和发展的土壤。 Comparative advantage is the unique characteristic advantage of an enterprise. In a competitive newspaper market, the comparative advantage of running newspapers is the key to an invincible newspaper. The characteristics of the brand, the characteristics of the readership and the mode of operation and management are the main manifestations of the newspaper’s comparative advantage. Good operation of these three comparative advantages, a newspaper will be able to find their own survival and development of the soil.