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以丝绸之路为背景,研究地域文化对标识设计的影响,结合已有的标识分析一带一路的地域特点和文化特色对标识设计的影响,并总结基于数字媒体这种新型传播途径下丝路精神的表达方式。一带一路背景下标识设计要考虑结合地域性、文化性和艺术性,结合数字媒体传播的特点,将丝路沿线的地理特征、历史文化、地域文化特色以及丝路文化精神在将以丝绸之路为背景的商业标识设计中体现出来,更好的传播丝路文化。
Based on the Silk Road, this paper studies the influence of regional culture on logo design, analyzes the influence of the Belt and Road regional characteristics and cultural characteristics on logo design based on the existing signs, and summarizes the influence of Silk Road under the new media of digital media The way of expression In the context of the Belt and Road Initiative, we should consider the combination of geographical features, cultural features and artistic features in combination with the characteristics of digital media. We should consider the geographical features along the Silk Road, historical and cultural features, cultural features of the Silk Road, The background of the business logo design reflected in the better communication Silk Road culture.