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支撑中国互联网门户巨头名气和影响的,是每天数以千万计的访问流量。长久以来,产业界未曾对该数字的真实性予以任何怀疑。直到Alexa日前因流量算法修改引发它们名次大幅变动,以及新浪和搜狐的对掐,方始暴露出这个为巨头们忌讳的话题,内里也蕴藏着欺诈的极大可能。面对产业界的高度质疑,中国网站在流量统计上究竟有无造假?如果有,又是哪些网站在做这种肮脏之事?新浪和搜狐的流量,谁更具说服力?Alexa的算法能得到中国互联网界的认同吗?这家在国外并不受重视的第三方统计网站,究竟有哪般本事令中国互联网企业为之抓狂?《IT时代周刊》通过深入调查,采访当事人和大量知情人士,使得上述疑问一一得到解答。
The fame and influence that underpins China’s Internet portals are tens of millions of visits every day. For a long time, the industry has not given any doubt as to the authenticity of this figure. Until Alexa a few days ago due to traffic algorithm changes triggered their ranking changes, as well as Sina and Sohu pinch, Fang began to expose the taboo for the giants of the topic, which also contains a great possibility of fraud. In the face of the industry’s highly questioned, China website traffic statistics on whether there is no fraud? If so, what websites are doing this dirty things? Sina and Sohu traffic, who is more convincing? Alexa’s algorithm Can get the approval of China’s Internet community do not pay attention to this third-party statistical sites abroad, what kind of ability so that Chinese Internet companies mad? IT Times through in-depth investigation, interviews with the parties and a large number of Informed persons, making the above questions one by one to be answered.