报业集团阵容继续扩大4月份,河南日报宣布正式组建报业集团,这是报业集团试点首次扩展到在经济相对落后的内地中西部地区,至此,国内已有近二十家报业集团。显而易见,从全局角度来看,报业集团作为优化报业市场结构的重要举措,正在有计划、有步骤地推广,有理由相信,在不远的将来,国内的报业经济将是由中央、省以及一些大都市的党报为核心组建的报业集团群体构成主体。这种阵势布局,对于迎接加入 WTO 以后来自国外的市场冲击与竞争,有着重要的战略意义。据统计,目前国内报业市场广告总额达112亿元,有一多半被报 Newspaper Group Continues to Expand In April, Henan Daily announced the formal establishment of the newspaper group. This is the first time that the newspaper group has been expanded to cover the central and western areas in the Mainland, where the economy is relatively backward. At present, there are nearly 20 newspaper groups in China. Obviously, from an overall perspective, as an important measure for optimizing the structure of the newspaper market, the newspaper group is being promoted in a planned and step-by-step fashion. It is reasonable to believe that in the near future the domestic newspaper economy will be dominated by the central government, Provincial and some metropolitan party newspapers as the core group formed the newspaper group groups. This kind of battle layout has an important strategic significance for meeting the market impact and competition from abroad after China’s entry into the WTO. According to statistics, at present, the total amount of advertisement in the domestic newspaper market reaches 11.2 billion yuan, more than half of which is reported