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一、前言不论企业采取何种品牌架构体系,一品(企)多牌也好、一牌多品也罢,总也理不完企业品牌和产品品牌之间纵横交错的关系。许多市场工作者往往在操作
I. Preface Regardless of the brand architecture adopted by an enterprise, a product (enterprise) may have multiple brands or multiple brands, and may not be able to deal with the crisscross relations between corporate brands and product brands. Many market workers are often operating