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加入WTO,我国新闻传播业将面临什么样的机遇和挑战,又将怎样应对?这是近期新闻传播领域关注的热门话题。无论是新闻单位的领导,还是新闻从业人员,以及新闻教学、研究工作者,无不以急切、紧迫的心情和战略的眼光审视、分析、探讨加入WTO对我国新闻传播业产生的影响、带来的机遇、面临的挑战和应对的策略。研讨的范围不仅限于传统媒体,而且包括网络媒体、边缘媒体,也不只是中央级、省级党报、大报,还有产业报和地方传媒;研究的内容既有总体的、宏观的,也有具体的、微观的,如报业经营、报业结构、人本管理等;研讨的方式也多种多样,如撰写论文、发表专著、召开研讨会等。有的认为WTO对中国媒体是一把双刃剑,
With the accession to the WTO, what kind of opportunities and challenges will our country’s news and media industry face and how to deal with it? This is a hot topic of concern in the field of news media in the near future. Both news media leaders and journalistic practitioners, as well as news teaching and research workers, have all scrutinized and analyzed the impact of joining the WTO on the news media in China with an urgent, urgent and strategic vision. Opportunities, challenges and strategies to deal with. The scope of the discussion is not limited to traditional media, but also includes online media and marginalized media, not only at the central level and provincial level, but also industry newspapers and local media. The content of the research is general, macroscopic and specific Micro-like, such as newspaper business, newspaper structure, human-based management; seminars are also varied, such as writing papers, monographs, seminars and so on. Some think the WTO is a double-edged sword for the Chinese media,