节目播音主持是以语言规律充分理解句、词、字后播报文稿的一种职业。文艺节目播音主持人基于播音角色来领悟语境,才能保证播音主持真正掌握语言美感。本文首先介绍了文艺节目播音主持的大众化、个性化、生动形象和亲和力的特点,然后从文稿美和表达语言美感这两点研究了文艺节目播音主持的语言美感。 Broadcasting host is based on the law of speech to fully understand the sentence, word, word broadcast broadcast a job. Literary programs broadcast host based on the broadcast role to comprehend the context, in order to ensure that broadcast host really grasp the language aesthetics. This article first introduces the popularization, individuality, vivid image and affinity of the host of the program, and then studies the beauty of the language hosted by the program.