零售业形态的不断创新与修正，使得整体分销通路体系受到极大的冲击与变化，这要求企业能建立一套高效的快速反应体系来应对市场的变化。众多商家逐渐通过供应链管理思想与物流策略的有效运用，降低物流成本，提高市场的利润，缩短上、下游产业之间的流通过程，减小产销差距。? The endless innovation and modification of the form of retail industry have greatly affected and changed the overall distribution channel system, which requires enterprises to establish an efficient and rapid reaction system to cope with market changes. Many businesses gradually through the supply chain management thinking and the effective use of logistics strategies to reduce logistics costs, increase market profits, shorten the flow between the upstream and downstream industries, reduce the production and marketing gap. ?