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资源扩展对子公司竞争优势的发挥和维持至为重要,子公司资源扩展来自于母公司和子公司两个层面;跨国公司社会责任有利于子公司资源扩展和竞争优势的获得,这主要是通过跨国公司社会责任的网络效应、学习效应和创新效应来实现,这三种效应既独立作用于子公司的资源扩展,又相互影响共同作用于子公司竞争优势的形成。
Resource expansion plays an important role in exerting and maintaining the competitive advantage of subsidiaries. Subsidiary resource expansion comes from two aspects: parent company and subsidiary company. The social responsibility of transnational corporations is conducive to the expansion of subsidiaries’ resources and the acquisition of competitive advantages. Corporate social responsibility, network effect, learning effect and innovation effect. These three effects not only act independently on the expansion of resources of subsidiaries, but also influence the formation of competitive advantages of subsidiaries.