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当面对来自行业内外强悍的竞争对手的颠覆式挑战,中国家电连锁领军企业——苏宁集团的战略选择是:立足自身优势,将线下和线上的资源紧密结合起来,力图走出一条独具特色的“云商”之路。2013年6月8日,是一个应该被载入史册的日子。至少,中国的零售连锁与电商领域,应该牢牢记住这个日子。在做好充分的准备之后,中国商业企业的领先者——苏宁集团在这一天开始全面推行“线上线下同价”策略,这也是其迈出“云商”模式的关键一步。
When confronted with the subversive challenge from powerful competitors inside and outside the industry, the strategic choice of China’s home appliance chain leader Suning Group is: based on its own advantages, the Company will combine the offline and online resources in an effort to come up with a unique Characteristic “cloud business ” road. June 8, 2013 is a day that should be recorded in the annals of history. At least, China’s retail chain and e-commerce areas, should firmly remember this day. After sufficient preparation, Suning Group, the leader of Chinese commercial enterprises, started the full implementation of “online and offline price” strategy on this day, which is also a key step in its “cloud business” model .