所谓核心竞争力,就是指在某一个时间段内企业能够拥有,而竞争对手却没有的资源、能力、优势等。如果企业有,竞争对手也有的就不能算作核心竞争力,只是普通竞争力。研究发现,在大自然中能够存活的动物虽然具有很多特长,但是往往只有一个特长是最关键的,这一特长确定了它在自然界的地位。世界上的一些优秀企业都有核心竞争力的准确定位, The so-called core competitiveness refers to the resources, capabilities and advantages that an enterprise can own in a certain period of time without competitors. If companies have, competitors can not count as some of the core competitiveness, but ordinary competitiveness. The study found that in nature can survive in animals, although has many strengths, but often only one specialty is the most crucial, this feature determines its position in nature. Some outstanding enterprises in the world have the accurate positioning of their core competitiveness,