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作为一种不同于语言的信息传播媒介,图像的特性在相当程度上是由媒介的技术特性决定的,在传统社会向现代社会转变之际,其关键差异就是手工技术(代表工具是笔)和机器技术(代表工具是照相机)的不同：前者是人的全部身心的直接延伸,而后者则主要是人脑的逻辑功能的间接延伸。由此,图像的生产方式、表现对象、审美特性以及价值取向等等也就随之而相异了。
As a kind of information medium different from the language, the characteristics of the images are determined by the technical characteristics of the media to some extent. The key difference between the traditional society and the modern society is the manual technique (the representative tool is the pen) and The difference between machine technology (representing a tool as a camera) is that the former is a direct extension of all human beings and minds, while the latter is primarily an indirect extension of the logical function of the human brain. As a result, the image of the production methods, performance objects, aesthetic characteristics and value orientation, etc. will be different.