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快消品最怕慢销售,快消品也容易出现种种跟不上时代和品牌发展节拍的“慢症结”。当下,凭借医药背景向快消化的大健康产业跨界,是医药企业发展的一个战略主流。仁和药业在这方面也做得很成功,传统的OTC药品、保健品可以进行快消化运作,“消”字号的妇炎洁更是以“快消化思维”为战略推广核心,经过10年的市场品牌拓展,成就了中国女性功能妇科洗液的领跑者地位。当然,医药企业做快消品,不同于那些真正的日化快消品,是以较高
FMCG is most afraid of slow sales, FMCG also prone to keep up with all the time and brand development beats “slow knot”. At present, with the medical background to quickly digest the health industry across the board, is a strategic development of pharmaceutical companies. Renhe Pharmaceutical has also done very well in this respect. The traditional OTC medicines and health products can be rapidly digested and operated. Fu Yanjie, whose name is “Xiao”, is based on the principle of “quick digestion and thinking” After 10 years of market brand expansion, the achievements of Chinese women's gynecological lotion function leader. Of course, pharmaceutical companies do FMCG, unlike those genuine FMCG, is higher