现代企业的品牌管理,涉及到产品、人力、销售、市场、物流、服务的方方面面,产品的研发能力、人员的招募、分销网络的维护、长期的促销配合、媒体传播的运用、服务举措的跟进以及为之服务的企业一系列软硬件管理工具的建立,对任何一家企业来说,都是耗资巨大的事。品牌战略,我们玩儿得起吗?一个等着这个月的进帐来预算下个月出帐的企业,做品牌无疑是穷人卖血。品牌搞好了,当然招财进宝。让品牌成为造血机器,是一流企业的创收大计,但对更多的企 Modern enterprise brand management involves all aspects of product, manpower, sales, marketing, logistics and service, product research and development capabilities, recruitment of personnel, maintenance of distribution network, long-term promotion and cooperation, application of media dissemination, service initiatives The establishment and management of a series of software and hardware management tools for enterprises entering into and serving it is a huge expense to any enterprise. Brand strategy, can we afford to play it? A company waiting for this month's budget to budget out the next month, making the brand is undoubtedly the poor sell blood. Make a good brand, of course, lucky treasure. Make the brand a hematopoietic device, is a first-rate enterprise revenue plan, but for more enterprises