当前茶叶销售开始逐渐转向社群化,茶商应该分析当前茶叶销售方面群体聚合和发展的新特征,特别是对于特定社群的精细化营销,以让实体店的营销行为更具有针对性。同时,茶商还应该在社群营销的理念基础上,注重对营销资源的整合和营销针对性的调整,促进自身的全面发展。 At present, tea sales are gradually turning to socialization. Tea merchants should analyze the new characteristics of group aggregation and development in current tea sales, especially for the refined marketing of specific communities so as to make the marketing activities of the stores more targeted. At the same time, tea merchants should also pay attention to the integration of marketing resources and marketing-oriented adjustment based on the concept of community marketing, and promote their overall development.