商零试图突破纷杂的广告重围,把目标瞄准囊中羞涩的机构J．沃克·史密斯爱说他认为唯有法院、礼拜场所和国会大厦这几个地方能抗拒广告商的拜访。但最近他开始怀疑那些去做礼拜的人是否仍能不被打扰。这位从事市场营销研究的Yankelovich公司总裁说:“我想教堂已经开始显露出向市场营销屈服的迹象。” ZhanZi tried to break through the multitude of advertisements and targeted the shy institutions. Walker Smith loves to say that he believes only courts, places of worship, and the Capitol can resist advertisers’ visits. But recently he began to wonder if those who went to worship still could not be bothered. The president of Yankelovich, a company engaged in marketing research, said: “I think the church has begun to show signs of yielding to marketing.”