2000年我被分配到国营乳品厂,当时奶粉生产逐渐向液态奶生产转变,但产品得不到消费者的认同,以致销量一直停滞不前,销售成了最刺手的问题,领导安排我当鲜奶业务主办,让我想办法提升鲜奶销售量。我想了很多办法分析销路不畅的原因,并用了一周时间,在各大超市、批发和零售店对知名品牌的鲜奶产品进行调查了解,掌握其价格、包装、口味等产品特性,同时深入到消费者当中,了解我们的产品和知名品牌的产品在消费者的反响,因为“知己知彼才能百战百胜”。我进一步摸清了有些人不喝我们的消毒牛奶的原因:1、宣传不到 In 2000, I was assigned to a state-owned dairy factory. At that time, the production of milk powder gradually shifted to liquid milk production. However, the product was not recognized by consumers. As a result, sales have been stagnant and sales have become the most problematic. I was led by the leadership. Fresh milk business sponsored, let me think of ways to increase sales of fresh milk. I think a lot of ways to analyze the reasons for the poor sales, and spent a week, in major supermarkets, wholesale and retail stores to investigate and understand the famous brand of fresh milk products, to grasp its price, packaging, taste and other product characteristics, and in-depth To consumers, understand the reaction of our products and well-known brand products to consumers because “knowing oneself and knowing oneself is the best way to succeed.” I further understand why some people do not drink our disinfected milk: