形象力发展研究是企业提高经营绩效的一种策略和方法,是在企业形象CIS基础上建立起来的一套具有市场针对性的形象系统,更适合于中国市场运作和国内企业的需求。正确认识企业形象力的发展及设计,建立起有我国民族特色的“中国型企业形象力”战略体系,可以有效推进企业的形象力研究不断向深层次发展,增强我国企业的整体素质,并为企业成长进步带来动力。 Image force development research is a strategy and method for enterprises to improve business performance. It is a set of market-oriented image system established on the basis of corporate image CIS, which is more suitable for the operation of the Chinese market and the needs of domestic enterprises. Correctly understanding the development and design of corporate image strength and establishing a strategic system of “Chinese corporate identity and image strength” with our national characteristics can effectively promote the research on corporate image and force to continuously develop to the deeper level and enhance the overall quality of enterprises in our country. And for the growth and development of enterprises to bring power.