在享誉全球的世界顶级企业中,独特而优秀的企业文化历来是应对市场竞争的制胜法宝。然而,对比国内企业,除了有行业号召力的几个少数之外,多数企业的文化建设只是表面文章,与企业文化理论的旨趣相去甚远,已成为制约我国企业发展的根本原因。 In the world-renowned top companies in the world, the unique and outstanding corporate culture has always been a magic weapon to deal with market competition. However, compared with domestic companies, in addition to a handful of industry appeals, the cultural construction of most companies is only a superficial article, which is far from the purport of corporate culture theory, and has become the fundamental reason that restricts the development of Chinese enterprises.