在审美原则不断向众多的文化领域渗透、蔓延的语境中,公关传播沟通必然也要打上“当代审美泛化”的时代烙印。考察今天的商品社会,不难发现文学艺术性因素正在不可或缺地参与和构成着商品价值和企业形象的生产和创造。同时也要求企业家和公关人员要思想敏锐,自觉地顺应审美文化 In the context of the continuous penetration and spread of aesthetic principles into numerous cultural fields, the propagation of public relations must inevitably be marked with the imprint of the era of “contemporary aesthetic generalization.” Examining today’s commodity society, it is not difficult to find that literary and artistic factors are indispensably involved and constitute the production and creation of commodity values ​​and corporate image. At the same time also requires entrepreneurs and public relations personnel to be sensitive and consciously conform to the aesthetic culture