顺美公司没有参加CCTV广告招标。这一方面是由于我们觉得不划算。服装属微利经营,我们的利润只有10％,若外贸出口利润会更低。另一方面,服装行业具有它的特殊性,适合它的宣传方式主要有两类:一种是行业刊物;另一类是对消费有指导作用的媒体。当然,在CCTV上作广告影响面大,毕竟它覆盖全国各省市。秦池酒厂或许是看重了这一点, Shun US companies did not participate in CCTV advertising tender. This is partly because we think it is not worthwhile. Clothing is a meager profit management, our profit is only 10%, if the export profits will be lower. On the other hand, the apparel industry has its own particularity. There are mainly two kinds of publicity methods suitable for it: one is trade publication, and the other is a media that has a guiding role in consumption. Of course, advertising on CCTV large impact, after all, it covers all provinces and cities nationwide. Qin pool winery perhaps valued this point,