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相对于大事件集中爆发的2012年,2013年要平淡了许多。然而,信息技术推动的营销变革,却在深刻地改变市场结构和企业的营销思维。在变革的浪潮中,谁会幸运地成为弄潮儿?2012年发生了那么多大事,相比之下,2013年或许会显得比较平淡无生气。但是从科技创新的速度看,2013年注定是令人兴奋、充满挑战的一年。2012年,毫无疑问充满了各种品牌展示的机会,一些重大事件,包括英国女王登基六十周年钻石庆典、奥运会和欧锦赛,让英国成为所有人的目光聚焦点。而2013年则是“反高潮”的一年,或者可以称之为“空空
Compared to 2012, where major events have been concentrated, 2013 will have a lot of dullness. However, the marketing revolution driven by information technology is profoundly changing the market structure and marketing thinking of companies. In the wave of change, who will be fortunate enough to become a beach boy? In 2012, there were so many great events. In contrast, 2013 may look dull. However, in view of the speed of technological innovation, 2013 is destined to be an exciting and challenging year. In 2012, there is no doubt that the brand is full of opportunities. Some of the major events, including the 60th anniversary of the Queen’s Diamond Awards, the Olympic Games and the European Championships, made the UK the focus of attention for all. And 2013 is a year of ”anti-climax“, or it can be called ”empty"