实际上,“台网联动”最大的基础还是消费者的选择。当前环境中,传统电视媒体在受众规模、受众停留时间、视听感受及广告投放等方面依然保持着首屈一指的强势地位。但伴随多屏时代的来临,用户接触视频的渠道多元化,直接导致电视观众的流失。互联 In fact, “network linkage ” the biggest basis or consumer choice. In the current environment, the traditional television media still maintains its leading position in terms of audience size, audience retention time, audio-visual experience and advertising. However, with the advent of multi-screen era, users have access to a variety of video channels, which directly leads to the loss of television viewers. interconnected