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连锁商店的商品配送,是实行连锁化经营企业生存和发展的保证,是促使连锁化经营成功的基础.无论企业采取哪一种类型的连锁经营形式,其目的都在于获取规模效益,即通过批量进货、批量销售,达到规模化效益.而各连锁店的经营,是通过总部开展合理的商品配送,进而实现多品种、少批量、低经费、低毛利、高周转、高效益.连锁商店的商品配送,涉及到生产、批发、配送、总部、连锁店(加盟店)和消费者的整体结构问题,是复杂的社会性系统工程.一、商品配送的概念及产生的背景1.概念“配送”一词起源于日本,但目前国际上对配送的定义尚无统一的规定.日本文部省在物流教材中配送的概念为:“最终将物品按指定时间、日期,安全准确交货的运输活动”.欧美诸国普遍认为:“配送是指‘按用户的订货要求,在物流据点进行分货、配货后,将配好的货物送交收货人的活动’,或者是‘从配送中心到顾客之间的物品空间移动’”.在此归纳国内外有关物流方面专家学者的普遍认识是:配送是运输的一部分.在运输当中,某企业以最合理的
The commodity distribution of chain stores is the guarantee for the survival and development of chain-operating companies, and the basis for the success of chain operations. No matter which type of chain operation the company adopts, its purpose is to obtain economies of scale, that is, through batches. Incoming goods and bulk sales, to achieve economies of scale. And the operation of the chain stores, through the headquarters to carry out reasonable distribution of goods, and thus to achieve more varieties, less batch, low cost, low gross profit, high turnover, high efficiency. Chain store merchandise delivery , involving the production, wholesale, distribution, headquarters, chain stores (affiliates) and the overall structure of consumers, is a complex social system engineering. First, the concept of the concept of product distribution and the background 1. The concept of “distribution” Originated in Japan, but at present there is no uniform provision for the definition of distribution in the international community. The concept of distribution in the logistics textbooks of the Ministry of Education is: “The final item will be transported by a designated time and date with safe and accurate delivery.” The country generally believes that: “Distribution means that ’according to the user’s order requirements, after distribution, distribution, distribution of goods will be delivered to the receiving goods. People’s activities’, or ’moving from the distribution center to the customer’s goods space’.” The general understanding of the experts and scholars on logistics at home and abroad is that: Distribution is part of transportation. During transportation, a company The most reasonable