大数据对整个电视行业起到巨大的作用,可以带来新的机会和挑战。大数据包含了丰富的大量的信息,但是真正有效地利用大数据服务各行各业关键还在于人的主观判断力,而不在数据本身。大数据时代的到来我们最初用问卷的形式收集数据,这有很大的局限性。上个世纪80年代中期我们开始用仪器追溯受众行为,当时在美国市场出现了两个有名的数据库:一是关于消费者在 Big data can play a huge role in the entire television industry, bringing new opportunities and challenges. Big data contains a wealth of information, but the key to the effective use of big data services in all walks of life lies in human subjectivity, not in the data itself. The advent of the big data era We originally collected data in the form of questionnaires, which has great limitations. In the mid-1980s we began tracing audience behavior with instruments when two well-known databases appeared in the U.S. market: one was about consumers