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近几年来大学生旅游的发展速度越来越快,现在大学生群体已经逐渐成为旅游的主体之一。特别是目前大学生手中资金越来越宽裕,学习进程也没有高中时期紧迫,因此大学生旅游活动也会越来越频繁。但是当前我国的旅游市场并没有关注这方面的变化,大学生旅游市场开发方面还有较大的欠缺。因此,本文也从这个角度展开,综述了大学生旅游市场的基本情况以及主要特点,从而研究其市场开发的可行性,最终提出了相应的开发策略。
In recent years, college students travel faster and faster growth, and now college students have gradually become one of the main tourist. In particular, the current college students more and more generous funds, the learning process is not urgent high school, college students tourism activities will be more and more frequent. However, the current tourist market in our country did not pay attention to the changes in this area. There is still a big gap in the development of tourism market for college students. Therefore, this article also starts from this angle, summarizes the basic situation and the main characteristics of the university student tourism market, and then studies the feasibility of its market development, finally puts forward the corresponding development strategy.