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网络媒体的负面报道是否能对政府治理发挥作用?文章以海南国际旅游岛建设的实例探讨了这一问题。研究发现:网络媒体的负面报道对政府治理发挥了积极作用。网络媒体负面报道次数的增加,必然会引起政府的关注,迫使政府出台相应的政策措施,加大治理力度,净化市场环境。进一步研究发现:网络媒体的负面报道对行业效益的影响是不确定的,即负面报道次数本身对行业效益几乎没有影响,加入控制变量后,影响才比较明显。
Whether the negative coverage of online media can play a role in government governance? This article explores this issue with the example of the construction of Hainan International Tourism Island. The study found that the negative reports of online media played an active role in government governance. The increase in the number of negative media coverage by the internet media will inevitably attract the attention of the government and force the government to introduce corresponding policies and measures to intensify its efforts to purify the market environment. Further study found that the negative impact of online media negative impact on the industry is uncertain, that is, the negative impact of the number of reports on the industry has almost no effect, after the addition of control variables, the impact is more obvious.