论文部分内容阅读
调整经销区域目的何在?怎样实施? 我们认为要合理地调整经销商代理区域,必须首先明确调整的原因、目的和实施的原则与策略。在市场区域的调整中,涉及经销商代理或经销区域需要调整的一般原因和目的为:一、适应企业发展战略和营销政策的调整多数企业在市场开拓初期,由于产品处于导入期,品牌远未树立,自身的销售队伍和网络也未成熟,加上市场开拓经验缺乏以及广告促销资源投入不足等各种原因,往往借助经销
What is the purpose of adjusting the distribution area? How to implement? We think that to reasonably adjust the dealer area, we must first clear the reasons for adjustment, purpose and implementation of the principles and strategies. In the adjustment of the market area, the general reasons and objectives that need to be adjusted in relation to the dealer's agent or the distribution area are as follows: 1. Adapt to the development strategy of an enterprise and the adjustment of the marketing policy At the initial stage of market development for most enterprises, the products are far from being imported, Establish, their own sales force and the network is immature, coupled with the lack of market development experience and lack of advertising and other promotional resources into the various reasons, often through the distribution