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四年一届的奥运会是全球影响力最大的体育赛事。但当里约奥运的各种负面消息扑面而来时,奥运会的影响力是不是在减弱?各类品牌争相簇拥的奥运商业化过重了吗?重金跻身奥运营销值得吗?该如何做更好?奥运会观赛感如何再吸引人一些?带着这些疑问,在第31届夏季奥林匹克运动会即将在巴西里约开赛之际,《商学院》杂志继续开启调查模式。调查发现,超过半数受访者认为,奥运会影响力在下降,但是依然对体育的拼搏精神表示认可,超过一半
The four-year Olympic Games is the most influential sports event in the world. However, when all the negative news about the Rio Olympics sprang to the surface, is the influence of the Olympics weakening? Are all kinds of brands being overwhelmed by the commercialization of the Olympic Games? Is it worth the heavy money for Olympic marketing? Good? How can the Olympic Games look more attractive? With these questions, at the 31st Summer Olympic Games about to start in Rio de Janeiro, Brazil, Business School magazine continues its investigation mode. The survey found that more than half of respondents believe that the Olympic influence is declining, but still recognized the fighting spirit of sports, more than half