2006年5月22日,由中央电视台主持的“易中天《品三国》书稿竞标会”在北京梅地亚中心举行。全国有13家具有正规资质的出版社参与竞标。最终,上海文艺出版社以首印55万册,版税14%,三年内保底印量20万册,成功竞标。这是中国出版史上首次通过竞标方式达成出版协议。到2008年,易中天的《品三国》(上、下)一书已经实现了有效销售425万册。 On May 22, 2006, “Book Fair Bidding for the Three Kingdoms” of “Yi Zhongtian”, hosted by CCTV, was held at the Beijing Media Center. There are 13 formally qualified publishers in the country participating in the bidding. Finally, Shanghai Literature and Art Publishing House to print the first 550,000 copies, 14% royalties, three years to protect the end of 200,000 copies printed volume, successful bidding. This is the first time in the publishing history of China that a bidding agreement has been reached. By 2008, Yi Zhongtian’s book “The Three Kingdoms” (top and bottom) has achieved effective sales of 4.25 million copies.