2005年12月1日《直销管理条例》正式生效,标志着我国直销模式步入正轨,国内近千家直销模式经营企业也走出了传销带来阴影。2008年开始,直销行业开始回暖并有了良好的势头。文章就国内直销企业的发展进行了阐述分析,找出了直销企业在营销上存在的问题,结合网络营销的优势对此提出了相应的解决方法。 December 1, 2005 “Direct Management Ordinance” came into force, marking the direct selling model in China on the right track, nearly a thousand direct sales model domestic enterprises have also come out of the shadow of pyramid schemes. From the beginning of 2008, the direct selling industry started to pick up and enjoyed a good momentum. This article elaborates and analyzes the development of the domestic direct selling enterprises, finds out the problems existed in the marketing of the direct selling enterprises, and puts forward corresponding solutions to this in view of the advantages of the internet marketing.