论文部分内容阅读
本文回顾了内部营销理论的发展,提出了内部营销的适用性问题。通过引入交易成本理论,从人力资产专用性、业绩测度的准确性、交易频率、目标一致性等角度对企业的内部交易进行了分析,并以人力资产专用性和业绩测度的准确性为分析维度,分析了雇主雇员间交易的四种不同类型,最后得出结论:内部营销并不一定适用于所有的组织和所有的员工,从交易成本的角度看,对处于企业不同层次、不同部门、不同类型的员工可以区别对待。
This article reviews the development of internal marketing theory and puts forward the applicability of internal marketing. By introducing the theory of transaction cost, this paper analyzes the internal transactions of the enterprise from the aspects of the specificity of human assets, the accuracy of performance measurement, the frequency of transactions and the consistency of objectives. Taking the specificity of human assets and the accuracy of performance measurement as the analysis dimension , Analyzed four different types of transactions between employers and employees, and concluded that: internal marketing does not necessarily apply to all organizations and all employees, from the transaction cost point of view, at different levels of enterprises, different departments, different Types of employees can be treated differently.