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广告品牌传播中,音乐元素对品牌形象的塑造发挥着至关重要的作用。随着社会商业化水平的不断提高,未来广告市场的竞争会越来越激烈。广告竞争的背后是品牌的竞争,如何更好地发挥广告中音乐元素的品牌传播作用,是我们今后研究的主要方向。随着数字技术和信息技术的不断发展,广告的内容和形式都发生了变化,必须进行进一步分析和探讨,以实现广告品牌传播中音乐元素的应用价值。
Advertising brand communication, the music element of the brand image of the play a crucial role. With the continuous improvement of the commercialization of the society, the competition in the future advertising market will become more and more intense. Behind the advertisement competition is the brand competition. How to make better use of the brand communication function of the music elements in advertisements is the main direction of our future research. With the continuous development of digital technology and information technology, the content and form of advertisements have changed. Therefore, further analysis and discussion are needed to realize the value of the music elements in advertising brand communication.