论文部分内容阅读
信息交流结构的改善,为企业带来了市场创新的机遇。网络的延伸和成熟,意味着一个具有巨大需求潜力的市场空间的形成和扩大。结合多媒体技术、顾客跟踪技术和其他信息技术的电子商务应用,使企业能够在开展网上经营的过程中,不断深化与顾客的信息交流内容,及时界定和收集不同群体和个人的基本背景、采购记录和相关交易信息,并利用数据挖掘技术等进行各种比较分析,从而发现不同的需求导向。与此同时,现代信息技术在企业生产流程的广泛应用,导致了着眼于消除产品多样化生产与生产成本之间冲突的制造技术的出
The improvement of the information exchange structure has brought about opportunities for market innovation. The extension and maturity of the network means the formation and expansion of a market space with great demand potential. The combination of multimedia technology, customer tracking technology and other information technology e-commerce applications enables enterprises to continuously deepen the content of information exchanges with customers in the process of online business development, and to define and collect the basic background and procurement records of different groups and individuals in a timely manner. And related transaction information, and the use of data mining technology for a variety of comparative analysis, so as to find different demand orientation. At the same time, the wide application of modern information technology in the production process of enterprises has led to the emergence of manufacturing technologies that focus on eliminating the conflict between product diversification and production costs.