写在前面的话老字号是一个城市的记忆,是几代人的精神财富。就好比你要问北京的老字号店铺,老北京人一定会用饱含深情的旧京俗谚道出:“头顶马聚源,脚踩内联升,身穿瑞蚨祥,腰缠四大恒。”值得关注的是,近年来我国老字号已呈现出的“127”现象,即20%老字号经营状况较好;70%的老字号仅能维持基本经营:10%的老字号已经停产或面临破产。对老字号的 Written in front of the old name is a city of memory, is the spiritual wealth of generations. Like you want to ask the old shops in Beijing, the old Pekingese will be full of affectionate old old saying: “the top of the horse Juyuan, feet in the Union liter, wearing Rui Xiang, waist wrapped around the four constant. ”What deserves our attention is that in recent years China’s old-fashioned brand has shown a phenomenon of“ 127 ”, that is, 20% of the old and famous businesses are in good condition; 70% of the old ones can only maintain their basic business: 10% of the old ones have been discontinued or are bankrupt. To the old name