如今传媒领域正面临着前所未有的整合和转型时期,媒体传播由大众时代迈向分众时代和个性化传播时代。报业作为传统媒介,其生存和发展环境也发生着一系列变化。在这样的媒介生存、发展大环境中,报业怎样才能尽可能多地争取读者,拓展市场空间?本文以今晚传媒集团为例,研究传媒转型时期的报业集团发展变革力,探究其如何优化发展创新,如何打造跨地区、跨媒体发展,在大浪淘沙中不断稳固自己的地位。 Nowadays, the media field is facing an unprecedented period of integration and transformation. The era of media dissemination from the mass era to the Focus Times and the era of personalized communication. As a traditional medium, the press also undergoes a series of changes in the environment of its survival and development. In such media survival and development environment, how can the newspaper industry fight for the reader as much as possible and expand the market space? This article takes the media group tonight as an example to study the newspaper newspaper group’s transformation power during the period of media transition, Optimize the development of innovation, how to create cross-regional and cross-media development, in the Ebb tide of the sand to continue to stabilize their position.