音乐节的热度在国内越来越高,与音乐节合作成为企业和品牌又一宣传手段。那么,如何利用音乐节气氛来引起受众关注,并将自己的产品推销出去呢?欧洲连锁百货超市Lidl在比利时Tomorrowland 2016电子音乐节的做法就很有借鉴意义。为了将自己的各种产品与音乐节的特性相结合,Lidl邀请了3位音乐家,让他们用公司常见的物品创造出声音,再在后期将声音录制下来变成10首歌。如果有人能够把这10首 The popularity of music festival is getting higher and higher in the country, and cooperation with music festival becomes another propaganda means of enterprises and brands. So, how to use the music festival atmosphere to attract the attention of the audience and sell their products? Lidl, the European department store chain in the Tomorrowland 2016 electronic music festival in Belgium is very useful. In order to combine all of their products with the features of the Festival, Lidl invited three musicians to create sounds using the company’s common objects and later to record the sound into 10 songs. If anyone can put these 10 first