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简介市场的国际化给国内外的经营者提供了机遇，也带来了挑战。在各种引人注目的发展趋势中，我们发现在国际市场的目标消费者可以选择比从前多得多的外国商品。因此，商家越发得对影叼消费者选择进口商品的因素产生兴趣。请看下树：四十岁的张莉住在南京市．她是个职业女性．
Introduction The internationalization of markets offers both domestic and foreign managers an opportunity and a challenge. Among various compelling trends, we find that target consumers in international markets can choose far more foreign goods than ever before. As a result, businesses are increasingly interested in capturing the consumers’ choices of imported goods. Please look at the tree: Zhang Li, 40, lives in Nanjing. She is a professional woman.