或许只有公关大师现在才能够将马肉换色了。在最近这几个星期,一些和欧洲有关,销售标识不明的马肉已经同世界上一些最知名的品牌联系在了一起:汉堡王、雀巢、乐购以及宜家。这些企业一个接着一个,尽力地解释为什么自家商品中会出现问题马肉。借助社交媒体,这个原本只是在英国出现的地区问题,迅速变成了一个全球议题。如今,美国人也在想,这些问题马肉是不是就要在自己的身边出现了呢?类似的品牌质量问题 Perhaps only the PR master can now change the horse meat color. In recent weeks, a number of European-related horse meat products with unknown sales signings have been linked with some of the most famous brands in the world: Burger King, Nestle, Tesco and IKEA. One by one, these companies try to explain why there is a problem with horse meat in their own products. With social media, this regional issue, which was originally only in the UK, quickly became a global issue. Now, Americans are wondering whether these issues are not necessarily around their own horse? A similar brand quality problems