进入知识经济时代，往往炒作一个新的概念就会财源滚滚，但某些商业色彩很浓的新概念并没有什么科学依据，往往会把人引入误区。比如，眼下的广告大战中，生活用品中的除菌、抗菌产品纷纷扬扬：抗菌皂、杀菌洗涤品、抗菌空调等等。面对如此铺天盖地的除菌广告，有关专家指出， Into the era of knowledge economy, often speculation of a new concept will be the source of wealth, but some very new business concepts and there is no scientific basis, often lead people into misunderstanding. For example, the moment of the advertising war, supplies sterilization, antibacterial products have rage: antibacterial soap, germicidal washing, antibacterial air conditioners and so on. Faced with such overwhelming sterilization ads, the experts pointed out,