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色彩是商品推广册子中视觉表现的重要元素。色彩能左右人的情感,它能抓住读者的视线,通过色彩和谐的商品推广册子让人联想到商品的精美动人之处,产生购买商品的欲望。色彩作为商品推广册子中的一大元素,不仅起着美化商品册子的作用,而且在商品营销的过程中起着不可忽视的营销功能。而且色彩在商品推广册子中能直接表现企业与品牌形象。本文以商品推广册子中的色彩功能为切入点,论述色彩在商品推广册子中所带来的潜在功能。
Color is an important element in the visual presentation of product promotion brochures. Color can affect people’s emotions, it can seize the reader’s attention, through the promotion of color harmony of the booklet reminiscent of the product’s beautiful and moving, resulting in the desire to buy goods. As one of the major elements of product promotion brochures, color not only plays the role of beautifying the product brochures, but also plays an important marketing function in the process of product marketing. And color in the product promotion brochures can directly reflect the corporate and brand image. This article takes the color function of product promotion brochures as an entry point and discusses the potential functions of color in product promotion brochures.